And before you know it, the first quarter of the year is over. Time passes fast when a lot of things happen at the same time, right? And I am not just talking business. Turn on the news and your head starts spinning with all the craziness all over the planet. Geez!
Anyway, before I type something I might regret later, let me introduce a new category on this blog: Monthly roundups on tools, events, and reads. They are like a digest. I hope you enjoy them, and don’t forget to let me know in the comments if you found something particularily interesting or helpful.
FB Page Analyzer
We all know Google Analytics and GTmetrix. All good for our websites. But did you know you can check your FB page’s performance? Check out LikeAlyzer to see how you’re doing and receive pointers to what you could / should improve. Word has it that most pages average around a score of 50 to 60. How is yours doing?
VPN for a secure and private connection
I first found out about TunnelBear* when I moved to the Czech Republic. I really wanted to see my news in German, but the streaming service I was using was telling me that I couldn’t live-stream from the Czech Republic due to some local restrictions. So a friend gave me a link and I tried the free version as I was worried about speed. But browsing and streaming with the TunnelBear really doesn’t affect my internet connection’s speed. So it wasn’t before long that I signed up for their annual plan (currently 39 USD for up to 5 devices).
There’s some great reasons for using a VPN. To me, the most important three are these:
- Safe browsing when using a public network (e.g. in a café or when accessing a hotel’s Wi-Fi)
- Watch home-specific broadcasts while traveling
- Cloaking VOIP telephony (think Skype, Messenger, WhatsApp, etc.)
There’s a great collection of 10 good reasons to use a VPN for browsing in this article.
PDF Expert for Mac
I love my Mac. And I am always happy to find tools that make life easier. I recently unsubscribed from my Adobe Creative Suite, so I had to find something to replace Adobe Acrobat Pro. And I found PDF Expert*. It makes editing and commenting PDF files easy. You should try it! Especially since it comes with a one-off license fee of 59.99 EUR.Check out these #tooltips, #events, and #mustreads put together by Tanya! Click To Tweet
I recently did a tTime Session about Branding with my special guest Karie Price. In case you missed it, you can watch the replay on my Crowdcast channel*. And yes, it’s free.
On the same channel, I will chat with my audience about our Pricing Mindsets. This is happening on Friday, April 21. Will you tune in?
Also in April, I’ll be doing a guest Live in the Standing Out Mastermind group on Facebook and I’ll be talking about communicating with clients. That will be on April 18.
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It’s much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place. Read more…
BidSketch | Freelance Marketing 101: Creating a “Magnetic” Freelance Business
Today, freelancers and entrepreneurs can engage in what I called “magnetic marketing” — attracting clients based on the usefulness of their content and through the authority of their personal brand. Read more…
Social Media Examiner | How to Use Facebook Notes for Marketing
So, I hope you enjoyed this months roundup. Let me know in the comments what you think.
*) Links marked with an asterix are affiliate links.